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Table 6ix Podcast
Client
Toronto Downtown West BIA
The Opportunity
Create a storytelling platform that celebrates the people, places and ideas shaping downtown Toronto.
Through thoughtful storytelling, relatable dialogue and a community-first tone, the Table 6ix podcast became a love letter to Toronto and a space that fostered connection, curiosity and pride in one of the city’s most vibrant districts.
The Results
Produced two seasons, 14 episodes and interviewed 16 guests.
In Season 2, long-form episode views and audio downloads increased by 356%, YouTube subscribers grew by 329%, Meta achieved an 8% engagement rate, and TikTok followers grew by 584%.
Podcast
Next PR produced and hosted Table 6ix, creating the strategic mandate, content pillars, set design and branding. We recorded two seasons from 2024 to 2025 and led end-to-end production including guest recruitment, research and discovery calls, and discussion outlines. We managed post-production editing, clipping, episodic transcripts, show notes and the distribution strategy across channels.
Filming 14 episodes, we secured a high-impact guest list that included politicians and leaders from Toronto’s film, food, wellness, arts, urban planning and cultural sectors, each offering a personal perspective on what makes the city thrive.
Social channels have become essential to building podcast visibility, shareability and community engagement, so Meta and TikTok served as our key distribution drivers. Our social team led the strategy, creative development and distribution for episodic content.
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