We led a Small Business Month Leadership Lab takeover in The Globe and Mail, developing a three-part article series featuring President Aaron Gillespie on entrepreneurship and franchise growth. Timed with a post-pandemic career shift, the series reached a national audience and positioned COBS Bread as a smart, profitable business opportunity.

To complement this thought leadership, we launched a seasonal product campaign with Chef Devan Rajkumar, creating custom summer grilling recipes featuring COBS’ gourmet buns. We also hosted a virtual “Grill & Chill” influencer event across six markets, supported by curated mailers and custom kits.

Over six years, Next PR has delivered national and regional campaigns for COBS Bread — from product innovation launches and major fundraising events to holiday pushes, local chef partnerships, and franchise recruitment marketing. This integrated, long-term strategy has driven visibility, boosted engagement, and brought more Canadians through bakery doors.