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Jellycat shop launch at Bergo Designs
Client
The Distillery Historic District
The Opportunity
Promote the cult-favourite British toy brand Jellycat launch its first shop-in-shop at an independent retailer globally. Located at Bergo Designs in The Distillery Historic District, the 400-square-foot shop-in-shop offers the largest selection of Jellycat in Canada featuring over 170 products.
The Results
The event featured a DIY hot chocolate bar, live DJ, photo booth and take-home surprises.
The opportunity to highlight a beloved global brand alongside an independent and woman owned retailer was storytelling magic.
The campaign generated over 85M in potential reach across earned media and social.
Leading the PR campaign and working with the New York-based team, we developed a preview strategy including embargoed pitching and interviews, a national press release, and a VIP holiday event to introduce Toronto media and consumers to Jellycat at Bergo Designs.
We secured over 100 lifestyle, shopping and business media and influencers to attend the intimate evening which previewed the 2025 holiday collection and new Jellycat shopping experience.
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