Next PR developed and executed a national communications strategy that blended product PR with deeper narrative building around Gérard Bertrand’s leadership in biodynamic winemaking. We secured coverage for hero wines, including Cote des Roses and Gris Blanc, through curated media mailers, seasonal pitching, influencer content, and national lifestyle, food and trade media outreach.

We hosted a major industry and media reception and masterclass featuring a selection of Gérard Bertrand’s organic and biodynamic wines, reinforcing both craftsmanship and category leadership. To further immerse Canadian media in the world of Gérard Bertrand, we led a multi-day press trip to Narbonne, where journalists and creators stayed at Château l’Hospitalet Wine Resort Beach & Spa and explored the estates, vineyards and culinary experiences that define the brand’s identity.

Through thoughtful storytelling and experiential programming, Next PR elevated Gérard Bertrand’s visibility in Canada, strengthened affinity for his wines, and showcased the broader tourism and hospitality offering behind this globally respected winemaker.