Next PR leads communications campaigns and manages international proactive and reactive media relations, influencer engagement, content development, spokesperson preparedness, reputation and issues management, thought leadership, external communications (website, newsletters and paid advertising), store openings, and alignment with the social team.

We promote festivals and events throughout the year, providing on-the-ground media, talent and government relations support, producing live broadcast segments, and media training spokespeople. Most notably, we support The Distillery Winter Village, recognized as one of the best Christmas markets globally, generating over 3 billion in reach and attracting one million visitors each year.

In 2025, we executed a Support Local campaign that highlighted the artisans and makers of The Distillery through storytelling on social, national earned media, influencer partnerships, staycation social giveaways, and advertising. This showcased The Distillery’s authentic commitment to their community during a highly relevant geo-political moment and helped achieve our broader goals: driving foot traffic, reinforcing Distillery’s identity as a destination for quality Canadian-made goods, and giving people a reason to shop on-site.