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Celebrity Media Event with Jon Bon Jovi
Client
HAMPTON WATER (GÉRARD BERTRAND)
The Opportunity
Promote the Toronto launch of the new Hampton Water vintage with Jon Bon Jovi and his son Jesse Bongiovi, co-creators of the rosé in partnership with award-winning French winemaker Gérard Bertrand.
The Results
29M earned media impressions and over 1.2M potential social reach
680 News
In August 2022, Next PR hosted an intimate media event at the Toronto Beach Club, bringing together wine, lifestyle and business journalists and influencers for a tasting and Q&A with Jon Bon Jovi, Jesse Bongiovi and Gérard Bertrand.
The trio conducted exclusive interviews with ET Canada, CityNews, Breakfast Television and the Toronto Star, generating strong local and national coverage. The event featured coastal-inspired refreshments and each guest received a Jon Bon Jovi autographed bottle.
The rare opportunity to host a globally recognized artist, paired with Gérard Bertrand’s winemaking credibility, translated into exceptional earned media and social coverage.
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