Next PR is a boutique communications consultancy in Toronto, Canada, with expertise in lifestyle, food/beverage, retail, and consumer.

What makes us different than other traditional shops is our nimble wheel and spoke model. All Next PR accounts are personally managed by President & Founder, Laurie Weir. Our service model is centred around client service first and content delivery is based on strategic and creative vision. Teams are hand-picked based on clients’ specific needs and project scope. Subject matter experts and specialists in various communications arenas are brought in to service the business. This model allows us to be more efficient, provide clients with tremendous value, and it brings the best minds to the table to solve client challenges and, together, generate outstanding results. 

We work with highly skilled strategic communicators, media relations specialists, social media specialists, designers, content creators, and event managers who all have a passion for delivering results beyond your expectations. 

We know the right people and the right channels to reach your audience and create resounding impact for your story.

Let's get started! 

A PR practitioner with 16 years experience, Laurie Weir offers smart strategies and tailored recommendations that deliver impressive results. She builds a trusted rapport and high level of comfort with each of her clients, becoming a true partner in their business who is always just a phone call away. She approaches programs with meticulous attention to detail, attentiveness and transparency.


Prior to founding Next PR, Laurie worked on the agency side where she helped lead award-winning campaigns for clients including: BMW Canada, SUBWAY, Target, Best Buy, Kimberly-Clark, Campbell’s, McCain Foods, Maple Leaf Foods, Canada Dry Mott’s, Bosch, SodaStream, CBC, Moet Hennessy, Stella Artois, Microsoft, Fox Home Entertainment, Wine Country Ontario, Church & Dwight, TVO, G(irls)20 Foundation, Square One Shopping Centre, RioCan, Dairy Farmers of Canada, Boston Pizza, Canadian Health Food Association, etc. 


At the inaugural InfluenceHER social media conference in Toronto, Laurie moderated a groundbreaking panel discussion focused on marketing specifically to women on Instagram. She has been featured on Pitching PR podcast, 5 Experts 5 Insights, and was recently a post-graduate professor of media relations at Humber Lakeshore.